Smart phones have changed the world
With the current series of Great British Menu being broadcast alongside programmes featuring Michel Roux Jr, Nigella Lawson, Professional Masterchef and so many more, the media and the restaurant industry are showing amazing invention and commitment in creating standards and awareness of the UK as frontrunners of international cuisine.
Now, the restaurateur has to be conscious of the importance of modern technology and its impact on his business. With the buying public wandering the streets with smart phones, not only can we look at menus and wine lists and their pricings, we can instantly read critiques and ratings before we book on-line, from the comfort of our workplace, home or favourite coffee shop.
Woe betide the restaurateur who ignores technology. There is little point in being an award winning chef if your dining room is empty.
Never before has it been easier for our budding Tom Kerridges to use asset finance to acquire the latest technology, whether it’s for front of house or for the heat of the kitchen.