Riding the trends
When Isla Rowntree, ex World Masters Cyclo Cross Champion, was asked for advice by family and friends about the suitability of bikes for their children, she naturally researched the subject.
What Isla discovered was that, in her opinion, children’s bikes were awkward, heavy and not appropriately designed with kids in mind.
For a lady used to challenges and action the next step was obvious – she created Islabikes. By selling direct to the mums & dads and benefitting from word of mouth recommendations Isla is able to produce quality children’s bikes at affordable prices.
The trend of family fitness and cycle tracks takes care of future sales!
Congratulations to Isla for turning her sporting passion into creating jobs and quality design.