Keep it in the family
A little before I was born, in 1888, Frederick Green moved from London to Cardiff and opened a dairy in the new up-market residential area of Roath Park.
Although 50 when he opened the business he successfully purveyed milk, butter, cheese and other products to the good and great of Wales’ capital through the turn of the century and in the hands of his family, continued to deliver their products throughout World War 1 and 2. The dairy finally closed in 1958.
However, Frederick’s entrepreneurial spirit and genes were passed from one generation to the next, in direct line, until his passion for business emerged in Gilly Pollock, Frederick’s great-great-granddaughter.
In 2015 Gilly could deny her heritage no longer. She began looking for suitable premises to trade from and last year she opened her Green & Jenks Gelato House in Agincourt Square, Monmouth.
Now Gilly and her daughter Harriet are producing amazing flavours of gelato (less fat ice creams) from their premises 7 days a week. Try a waffle cone of Welsh cake gelato or cream tea. Quality of product and service is as important to Gilly today as it was to Frederick 128 years ago.
In order to be assured of the standard of her product, Gilly sourced the finest Italian manufacturing plant. As a new business she had the sense to come to Armada and finance the equipment in order to keep her cash reserves intact.
Knowing that Armada have been financing ice cream parlour fit-outs and equipment for over 40 years gave Gilly confidence that she was in the safe hands of experts. As the Green & Jenks families and Armada know, ‘Quality lasts’!
“We were very nervous about financing the new business but these concerns were negated when we were introduced to Armada. We found them so helpful and with a friendly voice to support us. Thank you for everything.” So said Gilly Pollock.
Another new business supported and prospering, great!