It’s all a matter of taste
Charles Rolls is an entrepreneur who knows what he likes. He took the helm of Plymouth Gin, which was established in 1793, when the company was struggling in the 1990s and turned it around before selling it to Absolut Vodka.
While running the distillery Charles became aware that it was difficult to tell one gin from another, when mixed with tonic.
Serendipity stepped in and introduced Charles to Tim Warrilow, who had been researching G & T in the States. Together they travelled the world in search of the finest ingredients to create a premium brand tonic water. Their travels took them to Rwanda to find the best quinine for their product.
Quinine is a critical ingredient of tonic water and is obtained from the Fever Tree, giving their company its name when it commenced trading in 2005. Ten years later their range of mixers, including ginger beer, bitter lemon and ginger ale are exported to over 38 countries.
Yet again we see UK entrepreneurs who dedicate themselves to producing quality products and finding new markets, helping the country’s export performance at the same time.
I’ll have a gin & tonic and toast Charles & Tim’s future. “Cheers”.