History Repeating Itself

History Repeating Itself

Milk has been at the centre of the Green and Jenks families since 1888, when Frederick Green established the Roath Park Dairy in Cardiff.

The business passed down through the generations. Now Frederick’s great-great-granddaughter, Gill Pollack and her husband David have put a modern slant on retailing milk by opening a gelato house in Agincourt Square, Monmouth.

Gelato, with less fat than ice cream and more intense flavour is developed and manufactured on the premises. Their laboratory, using locally sourced ingredients, is tasked with constantly coming up with new and delicious flavours.

Setting up a new business can be very daunting and with the cost of all the new equipment Gilly and David needed they admitted to being very nervous. However, Armada have a very long history of “holding the hand” of start-up entrepreneurs and importantly for this couple our experience of the ice cream/gelato industry goes back decades.

Once we were introduced we made the process of funding very straightforward. As Gilly said “We found Armada so helpful and with a friendly voice to support us.”

The founder of Armada, Kirk Smith, has always maintained the philosophy of “Keep it simple! If it gets complicated I won’t understand, let alone the client.”

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